Rationale: This course is designed to introduce health technology assessment concepts and applications, economic evaluation of pharmaceutical products and services to ensure efficient use of resources.
Focus: This course covers fundamental concepts of health technology assessments (HTA) and its importance in the health care system, sources and kinds of evidence, and systematic evaluation of evidence related to properties, effects, or other impacts of health technology in order to demonstrate competency in assessing healthcare technology and integrating sound evidence in policy- and decision-making. This will give also gives emphasis on principles of economic evaluation and different methodologies in evaluating cost of pharmaceutical products and services and their impact on individuals, health care systems, and society.
Outcomes: At the end of the course, students are expected to demonstrate an understanding of the fundamental concepts of health technology assessments (HTA), economic evaluations, and their implications in policy and decision-making for better health care outcomes.
This course deals with the expanded responsibilities of pharmacists in the pharmaceutical business industry; the dynamics of marketing in the highly volatile pharmaceutical market and the diversity of major marketing decisions on products, price, promotions, and place. It also deals with the identification and application of the elements and processes of entrepreneurship.
Rationale: The course offers students the knowledge and theories of marketing and entrepreneurship and its application to the various pharmacy practices.
Focus: This course will give more emphasis on the functions of marketing management process, decisions and strategies that can be applied to the different pharmacy practices, and the necessary knowledge and skills needed to be successful entrepreneurs. Students are expected to engage in reflective and critical analysis of actual cases and scenarios affecting pharmaceutical marketing and entrepreneurship.
Outcomes: At the end of this course, the students are expected to understand concepts of marketing and entrepreneurship, business organizational effectiveness and efficiency, marketing decisions, and apply the skills needed by an entrepreneur.
This course is designed to teach the concepts, principles, and fundamentals of Pharmaceutical Management and Leadership. It covers basic functions of Planning, Organizing, Staffing, Directing, and Controlling as they relate to fiscal, personnel, and merchandising management. The course is also intended to provide the students with the tools and skills necessary to effectively manage themselves and participate fully in their organizations in a changing world environment.
Outcomes:
At the end of the course, the students are expected to understand the important information about management and leadership and relate ethical principles of leadership and management in pharmacy operations.
